Founded and built a modern candy platter business from the ground up, bringing the concept to life through product design, social content, packaging, and branding. I created a new product concept by reimagining traditional charcuterie and dessert boards as a modern, colorful, and shareable candy experience.
BUSINESS FOUNDER & BRAND DESIGNER
I noticed a gap in the gifting market.
We've seen Edible Arrangements, Sugarfina, and cookie boxes, with intricate charcuterie boards becoming more popular than ever.
But no one had reimagined candy boards as a modern gifting experience… especially when rooted in color theory.
A series of boards I crafted, styled, and photographed
The custom website storefront