Hey! I’m Frieda, nice to meet you! I’m currently a senior Advertising major at UT Austin with a minor in Business Foundations, and I’ll be graduating in May 2026. As an Art Director in the Texas Creative cohort, I pretty much spend my days turning big insights into niche visuals. My internships in Los Angeles, Austin, and New York City have given me the chance to learn from creatives working on big-name brands, showing me how to create campaigns that truly connect with people. My goal is to build a creative career where I can bring together my passions for branding, design, event planning, and experiential storytelling—developing campaigns and experiences that are thoughtful, unique, and memorable.