Hey! I’m Frieda, nice to meet you! I’m currently a junior advertising major at UT Austin, pursuing a certificate in Innovation, Creativity, and Entrepreneurship, and I’ll be graduating in May 2026. As an Art Director in the Texas Creative cohort, I pretty much spend my days turning big insights into niche visuals. My internships in Los Angeles, Austin, and soon New York City have given me the chance to learn from creatives working on big-name brands, showing me how to create campaigns that truly connect with people. My goal is to work as an art director or creative at a competitive advertising agency in NYC or internationally, where I can develop innovative brand campaigns, collaborate with top talent, and push creative boundaries to make a lasting impact.