Little Baddie

AD : Frieda Borden & Shirley Gadot CW : Stephanie Garcia

Everyone knows and loves Little Debbie. She’s a bit quaint and has been sitting on the shelves for a while now. Time to switch things up with a temporary rebrand of Little Debbie featuring her great-granddaughter, Little Baddie. She’s an influencer living a modern lifestyle - clubbing, fashion, and indulging in sweet treats - reconnecting with a generation that grew up with Little Debbie snacks.

An activation for Little Debbie. Complete with a logo redesign, print ads, out of home ad placements, packaging redesign, interactive Snapchat filters and an Instagram presence, this rebrand is thorough and attention provoking.