Captain Duo

AD : Frieda Borden & Ashley Liu CW : May Winkelmann

Getting procrastinators to actually do their language lessons is no easy task. That’s why Duolingo is reaching procrastinators at the last minute—while they’re traveling to the destination they’ll need the language. “Captain Duo” allows procrastinating travelers to study their language through the in-flight entertainment system, turning travel time into valuable learning time. From their inbox to airport print ads and even a physical mid-flight reminder, international travelers will have no excuse to keep avoiding their lessons. Procrastinators, prepare for takeoff.

Submission for the 2025 Young Ones Competition - Finalist