Opportunity: For busy 9-5ers living in California, everyday problems can feel bigger than they are. Sequoia National Park offers a drivable escape to help them put life back into perspective.
Solution: Amid the awe-inspiring beauty of Sequoia National Park, the everyday concerns of life fade into a broader perspective. Sometimes feeling small is all we need.
BEST IN SHOW - TEXAS CREATIVE PORTFOLIO II CRITIQUE
A stamp-inspired logo redesign
Social first content that brings the same humor and sense of time
Sequoia x Apple
Close your rings with Sequoia National Park
Downloadable Sequoia theme with an organic aesthetic and the visuals of closing tree rings as users track their daily progress in the activity app
Experiential
A Los Angeles pop-up experience that places a to-scale of Sequoia General Sherman’s tree. With the ability to walk among the rings, a sense of awe is inspired from the sheer magnitude and age of the tree.
A YouTube or TV ad… serving as a noticeably serene pause in content