Sequoia National Park

AD / CW : Frieda Borden & Cristina Canepa

Amid the awe-inspiring beauty of Sequoia National Park, the everyday concerns of life fade into a broader perspective.

An ad campaign for Sequoia National Park complete with a logo redesign, print ads, out of home ad placements, experiential installations, Instagram and YouTube ads, and additional tech collaborations.

Texas Creative Portfolio II Critique - Best in Show