Opportunity: Medieval Times Dinner & Tournament is a themed live-action show where knights settle scores. It’s time to bring those medieval traditions into today’s realm.
Solution: Bring medieval traditions into modern culture through a town crier who shares the latest gossip and keeps his followers entertained through podcasts and live activations.
It began with print & OOH placements
Followed by paid social
Positioned in arenas near the 10 castles, this medieval version of the familiar ‘Kiss Cam’ will pit two fans in separate sections against each other with an animated joust. The opposing knights will be fueled by the crowd's thunderous applause. Only the most beloved champion will win!
Knight Cam
From there, a character was born, Thyn Town Crier
He’s the talk of the town (literally). A relentless gossip with a nose for trouble and a scroll full of opinions, he keeps the kingdom informed of all the local news, disputes and culture happening.
Tune in weekly to his podcast, Thy Scroll of Scandal, to get his take on events and to settle things once and for all.
Listen below:
