DESIGN BEST IN SHOW - AUSTIN AAF GOLD ADDY IN OUTDOOR/TRANSIT AD CAMPAIGN - AUSTIN AAF BEST IN SHOW - TEXAS CREATIVE PORTFOLIO III CRITIQUE
Opportunity: Marvis is Italian toothpaste in a category where people prioritize function over experience. How do we make toothpaste feel like something worth caring about.
Solution: Position Marvis as a little luxury anyone can have. A simple daily routine becomes a moment of Italian elegance, no invitation required.
In luxury magazines
In places not known for being fancy and fresh
To bring a chuckle to rush hour commuters
Constantly moving ad placements
Toothpaste Tasting Experience
A pop-up experience that travels to metropolitan cities nationwide, parking on highly-populated iconic streets. Inside a Hummer limousine, guests are guided through the Marvis Toothpaste Tasting Experience menu, offering curated toothpaste flights. Guests can sample a selection of flavors and get to leave the limo with both a tube of their favorite flavor and with a taste of ultimate luxury.
Los Angeles
Miami
Dallas
San Francisco
New York
Chicago