Brief: Inspire Gen Z and millennials to engage with Duolingo.
Solution: Collaborate with United Airlines to turn in-flight entertainment into a Duolingo classroom. “Captain Duo” transforms travel time into lesson time. Procrastinators, prepare for takeoff.
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An all-inclusive case study video
Now for the details…
Duo x United started with reoutfitting the Duolingo cast as United Airlines flight attendants, with Duo as the pilot
Let’s walk through the user experience:
First, flyers receive a flight confirmation email, letting them know Duolingo will be available on their plane’s in-flight entertainment
Second, they’ll see clever ads throughout the airport with CTAs to download the Duolingo app
Once boarded, flyers will have over 40 languages available to learn
Lastly, a branded cocktail napkin will be served with a mid-flight beverage as a cheeky reminder to get a lesson in
